A Fixed Fee and Insured campaign with a star prize of £100,000 to grab customers attention and increase sales. In partnership with the Premier league a DVD of 12 of the best Free Kicks was produced and played in store. The Free Kicks could also be viewed on a dedicated website and Tangerine PR secured local radio coverage with a series of interviews from Stuart Pearce discussing the featured Free Kicks. An integrated branch incentive for each merchant was included.