To increase sales of Roundup Ready-to-Use Weedkiller using an on-pack promotion.

A proven strong mechanic to improve product sales in a highly aggressive market space. Over 129,000 consumers claimed securing both initial trial and repeat purchase whilst building a valuable house file for future CRM. The 'Cash in a Flash' proposition is unique to Platform guaranteeing consumers their cash back in 72 hours. This enhanced the integrity of the brand and offered great synegy with Roundup's own product claim of very fast results.